By Stacey K Miller, Brand & Communications Manager | Posted Feb 26, 2018, 19:19 PM
NOVI, MICHIGAN (February 26, 2018) – DexKo Global Inc., a global leader in highly engineered trailer running gear, chassis assemblies and related components announces today that its subsidiary, Dexter, is launching a long-term brand strategy offering trailer and vehicle components under the trusted brand, Dexter.
During Dexter’s past several years of strong growth and product diversification, we’ve had the opportunity to expand our brands. Based on customer feedback, Dexter has decided to reduce the complexity of our brand portfolio. Products will be manufactured and sold under the umbrella of Dexter, a brand customers know and trust.
“Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service,” states Adam Dexter, President and CEO, Dexter. “We value the loyalty of our customers and look forward to continuing to provide them with quality products and exceptional customer service.”
During the next several months, legacy branded products will transition to Dexter. This includes UFP (Unique Functional Products), Titan brakes & actuators, Tie Down Engineering axles, brakes and actuators, Dexter Door, and Ventline. This new brand structure will bring much needed clarity, making it easier to navigate our product offering.
As we move forward, we will focus on aligning our business to make the most powerful impact for our valued customers. We’ve recognized the redundancy of product across some of the brands and are working toward simplifying the product offering while ensuring we provide the same high level of service and support you have come to expect from Dexter.
“Our focus remains steady,” continues Dexter, “to further enhance our commitment to the core Dexter principles of safety, quality, and customer service that have been the foundation of our success for over 50 years. By concentrating on these areas, we are confident that Dexter will continue to be the brand of choice.”